CHALLENGE

Tell Acura’s distinct design and performance story in a way that elevates the brand image to a youthful audience 

• Leverage your best assets, properties and platforms to maximize effectiveness 
• Define Acura’s brand image and unique approach to innovative performance to consumers
• Create engaging brand content to keep Acura top-of-mind and drive brand affinity
• Build emotional connection with the Acura brand. 

SOLUTION

Celebrate the innovation and entrepreneurial spirit by partnering with industry leaders on a platform dedicated to supporting the next generation of makers, disruptors and brilliant visionaries. Produce an ADX first, long format documentary featuring three innovation experts that serve as thoughts leaders and voice overs to three entrepreneurs and their journeys' in launching and innovating a product on Amazon Launchpad.

RESULTS

Data is still trickling in. So far, it’s impressive:

• Video has been launched over 32 Million times
• Reached 141+ Million people through media and social
• Average rating on Prime Video: 5 Stars
• Ages 25-34:
• 20.8% Ad Awareness increase
• 15.9% Brand Attribute agreement increase: “Is exhilarating to drive”
• 16.7% Brand Attribute agreement increase: “Is innovative”
• 11.7% Consideration Intent Increase.